YINMAMA is a Norwegian brand based in Norway, founded in 2018 by me - Tori Gabarro.

YinMama is a space where I hope that you can feel inspired to take moments out of your busy day to calm and care for your mind and body, through self-care, yoga and mindfullness.

The philosophy behind YinMama:

In Chinese medicine we talk about yin and yang and how there needs to be a balance between the two. Yang is being active, busy, going, doing and achieving. Yin is the opposite - it is about calming, nurturing, nourishing, loving and caring for ourselves.

We live in a society that is very much dominated by yang (where the longest to do list has almost become a competition) so it isn’t always so easy to find the time for self-care. But I have found that the easiest way to do this is to prioritise short moments out of our day to tune in, connect, love and care for ourselves. I call these Yin moments. What these moments look like will be different for everyone, but I believe that when we can take a moment to tune-in, connect and care for ourselves, we can feel so much more relaxed, present and happy, and in turn have so much more to give back to those we love and the things we want and need to do.

It's like Lisa Nichols says; “Fill your cup until it overflows, then give to the world from your saucer. That way you’ll never run out”.

About Tori:

I am an acupuncturist, health and wellness coach, yoga instructor, writer and mother. I am British but live in Norway with my husband and 3 year old son Matheo. 

My passion for health and wellness started about 12 years ago. After dealing with large amounts of stress, anxiety and burn out, I realised I needed to radically change the way I was living my life and treating my body because; without our health, nothing else really matters. So I ditched my original plan of business school and took a new path. I spent a year studying self-development, wellness, acupressure, yoga, meditation, massage, essential oils and nutrition. During this year my body healed, I found my balance and was hooked on the world of wellness.

I went on to do a bachelors degree in Acupuncture (Traditional Chinese Medicine) and spent the next 6 years treating patients while working alongside chiropractors, osteopaths, physiotherapists and nutritionists. Continuously deepening my understanding of health and wellness, and prioritising caring for my mind and body.

After my son was born, I also became a yoga instructor to deepen my understanding of yoga and meditation, read tons of new books and took any course I could get my hands on to further my self-development. 

I knew I wasn't alone in struggling with creating more balance and calm in a busy everyday life, and after having treated patients for symptoms mainly related to stress, I wanted to combine my knowledge and experience and create something that could help women feel more calm and balanced within themselves. So with a love for being creative, a desire to run my own business and a passion for health and wellness, I in may 2018 decided to leave my 9-5 job as an Acupuncturist and Yoga Instructor, to start the Blog YinMama.

Over the past year YinMama has grown into including courses and workshops (both online and locally), and an online shop selling eco-friendly wool yoga mats and pillows, a beautiful ritual kit and ethically sourced crystals. 

I have written wellness articles for major online magazines such as Elephant Journal, Thrive Global and Your Zen Mama, and started a 6-month wellness coaching certification. 

My mission is to inspire and help women to prioritise moments out of our busy day to rest, love and care for ourselves, and I hope that the blog, courses and products can do just this.

Check out the blog which is updated every week on all things health, wellness, self-love and care, and shop our self-care and yoga products to help you tune-in, move more mindfully and calm and care for your mind and body.


If you have any questions feel free to email me at [email protected] and lets connect over on instagram @torigabarro 

Light and love, 

Tori Gabarro